Why is the Mazda Dealer Network Thriving?
When people hear the name Mazda, they associate the cars with it with smart looking and well made cars. Over the years the high standards of the Japanese manufacturer have been proven over and over through the years. The intelligence of the car buyer market has improved and coincides with the ever increasing popularity of car shows such as Top Gear. The Mazda Dealer network has grown as a result and today it is in more locations than ever before and the number is steadily growing year by year.
The success and continued growth of the Mazda dealer network is not only down to the quality of the cars themselves. Neil Mayling the Mazda Fleet Dealer Development Manager since 2007 has forged excellent relationships with the Mazda dealer network. The levels of the skill and dedication of staff at Mazda dealers has also contributed immensely to the constant increasing number of return customers.
Through the very in depth training program offered by Mazda, Mayling has seen the online dealer development program educate dealer’s staff to extremely high levels. It’s because of this extensive knowledge base that the Mazda dealer network is way in front of many of its competitors. It’s also the reason that they can offer an unparalleled level of service.
Mazda UK Managing Director Jeremy Thomson has been impressed because all of the UK’s 160 dealers have been run so successfully that there are only three territories remaining without a representative from the Mazda dealer network. With this sort of coverage, the customer experience is second to none as each dealer is competing with the other for their share of the market.
Philip Waring the Chief Operating Officer for Mazda Motor Europe is convinced that the move to Santander for their financing needs means that customers are already seeing the benefits. Dealers can now operate more cost effectively and the speeding up of cash flow in dealerships means that savings are being passed on to the customers.
With all the support available for the Mazda dealer network it’s easy to see why together the UK franchises have sold 50,000 cars again for the second time in the company’s history. There were 20 new dealerships opened in the last financial year and there are lots of enquiries from parties interested in joining. This is all good news for the purchasers of Mazda vehicles as they will continue to benefit from the strength of the brand.